![]() Moreover, Hulu has been adding to its programming on a consistent basis and now has agreements in place with all the major television studios save CBS (parent company of BNET). YouTube's commanding position may be comforting, but even Google isn't hubristic enough to ignore 20 percent growth, regardless of the lower base upon which that increase is built. By contrast, YouTube grew from 99.4 million unique viewers in February to 100.4, an increase of one percent. That lead is likely to disappear with the addition of ABC programming.īut given YouTube's crushing market leadership, why should Google worry about Hulu, or anyone else? For starters, Hulu is showing very strong growth, going from 34.7 million unique viewers in February to 41.6 million in March, a leap of more than twenty percent. And the most recent figures from comScore also show that Fox has only a miniscule lead over Hulu in overall market share, 3.0 percent to 2.6 percent. According to comScore, it outpaces Hulu in terms of overall video streams, 53.8 million to 34.8 million but Hulu absolutely crushes Fox when it comes to minutes spent on time per user, which is a metric advertisers care most about. It's a little unclear where Fox belongs in all this.
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